The Process
This isn't a typical agency process. It's designed to deliver clarity, momentum, and value from day one.
Preparation before we talk
Before our first conversation, I research your business, products or services, competitors, and potential audience so our discussion is focused and productive.
A 30-minute value-driven conversation
We'll have a 30-minute conversation to align on your goals and fill in any gaps. During this conversation, I'll provide at least one actionable insight you can use immediately — even if we don't end up working together.
Clear scope and flat pricing
Using our conversation, and read-only access to your accounts if possible, I'll create a detailed statement of work outlining exactly what will be done and the monthly cost. Fees are flat and predictable, with no surprises.
Full account audit and recommendations
Once engaged, I conduct a comprehensive audit of your account(s) — keywords, ads, assets, bidding strategy, geographic targeting, day-parting, and more. I present clear recommendations covering both short-term wins and long-term growth. This audit is included as part of account management.
Ongoing optimization and scaling
From there, we optimize relentlessly against your KPIs — testing creative, keywords, and landing pages to find the most effective conversion mix and scaling what works.
Continuous testing for growth
Google and Microsoft regularly introduce new products and update their bidding algorithms. I continuously test new campaigns and bidding strategies to uncover additional opportunities and drive incremental growth.
Flat fees. No surprises.
Every engagement starts with a detailed statement of work so you know exactly what's included and what it costs. No percentage-of-spend models. No hidden fees. No retainer bloat.
- Flat monthly fee — not a % of ad spend
- Detailed statement of work before you commit
- Full account audit included in management
- No long-term contracts required
- Value delivered from the first conversation
Ready to see what step one looks like for your business?
The first step costs you nothing but 30 minutes. I'll come prepared, and you'll leave with at least one actionable insight — regardless of what comes next.
Schedule Your 30-Minute ConversationNo commitments required.