Paid search, done right.
I specialize in paid search — Google Ads and Microsoft Ads — for small and medium-sized businesses. Not as one service among many. As the core of everything I do.
Focused expertise. No filler.
Google Ads Management
Google Ads is the most powerful paid search platform available — and the most complex to get right. I manage the full stack: campaign architecture, keyword strategy, match types, negative lists, ad copy, extensions, bidding, and ongoing optimization. Every decision is tied to your KPIs, not vanity metrics.
What's Included
- Search, Shopping, Performance Max, and Display campaigns
- Keyword research and match type strategy
- Negative keyword management
- Ad copy development and A/B testing
- Bid strategy selection and optimization
- Conversion tracking setup and verification
- Geographic and audience targeting
- Quality Score improvement
Microsoft Ads Management
Microsoft Ads (formerly Bing Ads) is consistently underutilized by SMBs — which means lower competition, lower CPCs, and a more cost-efficient path to the same high-intent audience. For many of my clients, Microsoft Ads delivers a better cost-per-acquisition than Google. I manage it with the same rigor.
What's Included
- Search and Shopping campaigns
- LinkedIn audience targeting integration
- Import and optimization from Google Ads
- Independent keyword and bid strategy
- Audience segmentation and remarketing
- Cross-platform performance analysis
Account Audit & Strategy
Every engagement begins with a comprehensive audit of your existing account — or a clean-slate strategy if you're starting from scratch. I look at everything: structure, keywords, bids, targeting, copy, landing pages, and conversion tracking. You get a clear picture of what's working, what's wasting budget, and what to do about it.
What's Included
- Full account structure review
- Keyword and search term analysis
- Wasted spend identification
- Landing page and conversion path review
- Competitive landscape assessment
- Short-term wins and long-term roadmap
Paid Social
Paid search doesn't exist in a vacuum. For clients who need to build awareness before capturing intent, I offer paid social management across Meta (Facebook and Instagram), LinkedIn, and Reddit. I bring the same data-driven, KPI-focused approach to social that I apply to search.
What's Included
- Meta (Facebook & Instagram) campaigns
- LinkedIn sponsored content and lead gen
- Reddit advertising
- Audience building and lookalike targeting
- Creative strategy and copy direction
- Cross-channel attribution analysis
What I don't do.
Specialization is a feature, not a limitation. I don't offer services I can't deliver at the highest level. If you need something outside paid search, I'll tell you — and point you toward someone who can help.
- —SEO or organic search
- —Web design or development
- —Email marketing
- —Content marketing
- —Social media management (organic)
- —Programmatic display or video buying
Flat monthly fee. No surprises.
Every engagement is scoped and priced upfront. You'll know exactly what's included and what it costs before signing anything. No percentage-of-spend model. No campaign limits. No hidden fees.
Get a scoped proposal→Ready to put your ad spend to work?
The first step is a 30-minute conversation. I'll come prepared with research on your business, and you'll leave with at least one actionable insight — regardless of what comes next.
No commitments required.